ondmarc/bimi

Display your logo on every email you send

With BIMI and DMARC you can put your logo on every email you send to boost brand recognition and protect against phishing.

What is BIMI?

Brand Indicators for Message Identification is a standard that displays validated trademarked logos for all DMARC authenticated emails. As email continues to be the most popular way organizations communicate, BIMI adds brand impressions to every email to help reassure recipients that it is from the organization it claims to be from.

Along with the 80% increase in click-through rates, BIMI has been an incredible strategic investment for Tallyfy. We have boosted brand awareness and confidence in the Tallyfy trademark, and are on par with the security standards of Fortune 500 organizations.

How does BIMI work?

Once you have DMARC and a VMC set up, you're ready to have your logo automatically appear in all inboxes for every email you send.

First, it checks you’re sending your emails securely
It uses the DMARC protocol to do this.
Then, it checks you are the true owner of your trademark
If you are, a VMC will be issued and you're BIMI ready!

The process

We’ve partnered up with Entrust, the Google-approved Verified Mark Certificate provider, to make the journey to BIMI as smooth as possible. Here’s how Red Sift’s BIMI process helps both Marketing and IT teams get certified quickly and confidently.