Media and Publishing
Meet the company
Third Door Media connects marketing technology buyers and sellers by providing trusted content, news, and events. The company publishes MarTech and Search Engine Land, which are leading trade publications for marketers.
When marketing meets technology
Marc Sirkin, EVP of Product and Technology at Third Door Media, knows the value of email marketing; “It isn’t just the heart of the business, it is the business. We don’t win without it.”
This isn’t surprising, given that the organization specializes in providing content to digital marketing professionals. What is surprising, however, is Marc’s impressive knowledge of the world of technology and email security. “As a marketer by trade, IT does not come naturally to me. However, the execution of the marketing universe is intrinsically connected with the world of technology - you can’t separate it. In my role, I straddle that line.”
In his day-to-day role, Marc looks after multiple functions including brand, comms, and event marketing, as well as managing the marketing technology and operations teams. Owing to this collision of marketing and technology, Marc was given an entrée into the world of email security and quickly realized how important a foundational email security setup is.