What did Tallyfy need from DMARC and BIMI?
Tallyfy is a rapidly-growing workflow platform that lets you capture and automate every repeatable process, approval workflow, and procedure in your company without coding, without flowcharts, and without complexity.
After Amit Kothari, CEO at Tallyfy, implemented DMARC to reduce exact-domain spoofing, he wanted the trademarked Tallyfy logo to become eligible for display in customers’ inboxes through BIMI.
What result did Tallyfy report after implementing BIMI?
Tallyfy used the trademarked-logo and VMC route to BIMI. Participating mailbox providers could then display its eligible logo on authenticated email.
After working with Red Sift and Entrust on that implementation, Tallyfy’s transactional CTR settled between 15% and 25%. The result card and Amit Kothari’s testimonial record the reported 80% increase in average transactional-email click-through rate.
How does Tallyfy’s result compare with Red Sift research?
A survey conducted by Red Sift and Entrust found that visible logos increased brand recall by up to 44%, email opens by up to 39%, and buying responses by up to 32%.
What wider benefits did Tallyfy report?
Amit said BIMI was a worthwhile investment for Tallyfy and credited it with greater brand awareness and confidence in the Tallyfy trademark. DMARC enforcement also reduced the risk of exact-domain spoofing, while BIMI made the company’s eligible logo available for participating providers to display.
If you’re planning a similar implementation, use OnDMARC to manage the authentication and logo steps behind BIMI.