Stop phishing and build trust with Red Sift OnDMARC and GlobalSign
GlobalSign and Red Sift have partnered to help organizations build trust with Verified Mark Certificates (VMCs) and Brand Indicators for Message Identification (BIMI). Red Sift OnDMARC enables DMARC enforcement for BIMI and delivers continuous domain and brand protection.
Stop phishing and build trust with Red Sift OnDMARC and GlobalSign
GlobalSign and Red Sift have partnered to help organizations build trust with Verified Mark Certificates (VMCs) and Brand Indicators for Message Identification (BIMI). Red Sift OnDMARC enables DMARC enforcement for BIMI and delivers continuous domain and brand protection.
To obtain a Verified Mark Certificate (VMC) through GlobalSign, an organization must have reached full DMARC enforcement with a valid BIMI record.
DMARC prevents attackers from spoofing your organization and domain.
BIMI displays your brand logo in the recipient’s inbox, increasing visibility and reinforcing brand identity with every email.
Because BIMI requires DMARC enforcement and logo verification through a VMC, recipients can trust that emails displaying your brand’s logo are legitimate.
BIMI implementation can lead to a 39% increase in email open rates and 32% higher purchase likelihood.
What is Brand Indicators for Message Identification (BIMI)?
Brand Indicators for Message Identification (BIMI) is an email standard introduced in 2021 that enables businesses to show their brand logo in the avatar slot of the DMARC authenticated emails they send. This means businesses can proactively protect recipients of their email from bad actors. If you're a technical administrator, marketer, or business leader, implementing BIMI will mean you reap the benefits of better deliverability and higher open rates.
In this guide you can learn:
- The benefits of implementing BIMI for your organization
- The differences between Verified, Government and Common Mark Certificates
- Why BIMI isn't just a consideration for IT/ security teams
As one of the world’s most deeply-rooted certificate authorities, GMO GlobalSign is the leading provider of trusted identity and security solutions enabling businesses, large enterprises, cloud-based service providers, and IoT innovators worldwide to conduct secure online communications, manage millions of verified digital identities and automate authentication and encryption.
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Its high-scale Public Key Infrastructure (PKI) and identity solutions support the billions of services, devices, people, and things comprising the IoT. GMO GlobalSign is a subsidiary of GMO GlobalSign Holdings, K.K., a member of the Japan-based GMO Internet Group, has offices in the Americas, Europe and Asia.
FAQs
Brand Indicators for Message Identification or BIMI is a protocol that allows you to get your logo next to every email you send. Having your verified logo next to every email you send has been proven to boost open rates, increase brand recall, and promote trust in a brand. To learn more about BIMI, please visit our dedicated BIMI page.
A BIMI record is a text record that includes your BIMI logo file’s URL.
Here's an example: v=BIMI1; l=https://bimi.entrust.net/your-domain.com/logo.svg; a=https://bimi.entrust.net/your-domain.com/certchain.pem
The BIMI Checker is a free tool by Red Sift that verifies if you have the right email security setup in place in order to benefit from BIMI. Simply enter your domain and we will check what stage you’re at in your BIMI journey - we are able to do this by inspecting your public-facing DMARC policy. If the tool finds that you are not quite ready for BIMI, don't worry! We provide you with detailed guidance on how to progress to being fully BIMI-ready.
Anyone can use the BIMI Checker, regardless of company size or industry. The same applies to BIMI, anyone can have it, providing you have the right email security setup and a VMC.
Checker confirms a record exists; validator confirms logo/cert and alignment meet BIMI spec.
Common causes: missing SVG-Tiny-PS, no VMC, or DMARC not at enforcement.
Yes – BIMI requires DMARC at enforcement (p=quarantine or reject).
Have questions? Get in touch.