Ready for Google and Yahoo'snew sender requirements?

In under a minute, Red Sift’s free Investigate tool can determine if your email setup is ready for Google and Yahoo’s new bulk sender requirements.

Check your readiness now

The business impacts of poor email deliverability

Google and Yahoo have announced new requirements for bulk senders (those that send over 5,000 emails a day). Those who fail to meet these requirements will see poor deliverability or legitimate messages being delivered to spam come February 1, 2024.

$1M

Additional revenue for every 1% increase in open rates seen by a Red Sift customer.

Check your readiness now

Red Sift Investigate is the only free tool on the market that validates if your organization is ready for Google and Yahoo’s new requirements for bulk senders.

Validate your implementation of SPF and DKIM

Check that you have defined and implemented valid SPF and DKIM records. SPF and DKIM are email security protocols that, together with DMARC, ensure that no one can send emails from your domain on your behalf.

Confirm SPF or DKIM alignment

Confirm that the domain in your From: header is aligned with either the SPF domain or the DKIM domain to pass DMARC alignment. Verify whether the policy is relaxed or strict.

Verify your DMARC policy

Ensure you have a valid DMARC record with at least a policy of p=none. DMARC is a protocol that stops fraudsters from impersonating your domain.

Use a TLS connection for transmitting email

Check that you are using a TLS connection to send mail. TLS encrypts the communications between two points to ensure messages cannot be read in transit.

Ensure you have valid forward and reverse DNS (FCrDNS)

Make sure that your sending IP address matches the IP address of the hostname specified in the Pointer (PTR) record. This proves that your IP address is using a sending domain that you own.

Set up one-click unsubscribe

Make sure it’s easy for your recipients to opt out of receiving your emails by implementing one-click unsubscribe.

Keep your spam rate low

Aim to keep your spam rates below 0.10% and ensure they never reach rates of 0.30% or higher.  To check your rates, consult Google's Postmaster Tools or Yahoo's Complaint Feedback Loop program.

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Trusted by the best security leaders in the business

Pipedrive
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“Thanks to Investigate we were able to fully configure our sending services without any doubt or hesitation about the DNS changes we made. It clearly highlighted everything that required our attention.”

Martin Leppik Pipedrive
Martin Leppik
Cyber Security Analyst
Pipedrive

“Thanks to Investigate we were able to fully configure our sending services without any doubt or hesitation about the DNS changes we made. It clearly highlighted everything that required our attention.”

Martin Leppik Pipedrive
Martin Leppik
Cyber Security Analyst

What makes Red Sift Investigate different?

Red Sift Investigate takes a fundamentally different approach to make sure your organization won't have problems with spam or deliverability when the new requirements take effect.

Go deeper than looking at DNS records

Only two of Google and Yahoo’s requirements can be checked by looking at DNS records, all others depend on dynamically investigating an actual email-sending service.

Test your actual email sending service

By dynamically testing your specific email-sending service, Investigate can ensure that FCrDNS is configured correctly, that there is DKIM or SPF alignment and that the DKIM key is valid.

Surface all the information in one place

After sending an email to Investigate, your results will be revealed in a clear dashboard. For any issues, you will see actionable steps and guidance.

Check your readiness now

Meet new requirements with Red Sift OnDMARC 

Once you’ve used Investigate to check how you stack up with Google and Yahoo’s requirements, sign up for a free 14-day trial of award-winning Red Sift OnDMARC to become compliant.

Learn More About OnDMARC

Why Red Sift?

Red Sift is a global cybersecurity company with deep roots and expertise in email security. We have enabled 1,000+ organizations, including TUI, Capgemini, Domino’s, ZoomInfo and Wise, to easily, quickly, and safely implement DMARC to proactively protect business email communications with customers, suppliers, and partners.

FAQs

What are the new Google and Yahoo requirements for bulk senders?

The requirements cover three core areas:

1) Authenticated email-sending domains

  • Publish a DMARC policy for each domain that sends mail with at least a policy of “none”.
  • Set up SPF and DKIM for each domain that sends mail. Note that both SPF and DKIM are required, unlike with alignment which only requires one or the other.
  • Aligning the domain in the sender's `From:` header with either the SPF domain or the DKIM domain (for direct mail only).
  • Ensure that sending domains or IPs have valid forward and reverse DNS records using a Forward Confirmed DNS (FcrDNS). You can read more about FCrDNS here.

2) Low spam rates

  • Google and Yahoo require spam rates to be below 0.3%. To check your rates, consult Google's Postmaster Tools or Yahoo's Complaint Feedback Loop program.

3) One-click unsubscribe

  • You must implement support for one-click unsubscribes in commercial, promotional messages.

More information on the requirements, their benefits, and guidance on how to get ready can be found here.

Why are these requirements coming into effect?

Google and Yahoo have united forces to ensure that global inboxes become safer and less spammy. We are thrilled that they are advocating for these changes as strong email authentication has always played a critical role in email-based business operations.

How can I get to DMARC enforcement?

To get to full enforcement, you can sign up for a 14-day free trial of Red Sift OnDMARC's automated DMARC application. Click here to learn more about OnDMARC.

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