Uncovering the illegal use of logos is impossible without AI and automation
Without automated brand detection and monitoring in place, discovering the illegitimate use of a company’s logo across the infinite surface of the web is an impossible task. The longer the fraudulent use of a company’s logo goes undiscovered, the higher the risk that a phishing attack is being prepared.
Organizations risk irrevocable reputational damage when phishing attacks are successful using their counterfeit logos. Not only is revenue and market share at risk, but trust too; victims of these attacks will remember the brand associated with the phishing scam, even if the brand itself was also a victim of the phish.